APA Citation

Kotler, P., & Armstrong, G. (2006). Principles of marketing (11th ed.). New Jersey: Prentice Hall.

Chicago Style Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 11th ed. New Jersey: Prentice Hall, 2006.

MLA Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 11th ed. New Jersey: Prentice Hall, 2006.

Warning: These citations may not always be 100% accurate.