Cover Image

A social strategy : how we profit from social media

Bibliographic Details
Main Author: Piskorski, Mikolaj Jan (Author)
Format: Book
Published: Princeton, New Jersey: Princeton University Press, [2014].
Subjects:
nternet marketing.
Social media -- > Economic aspects.
Online social networks -- > Economic aspects.
Table of Contents:
  • The arc of the book
  • Social failures and social solutions
  • "Meet" platforms : eHarmony and Okcupid
  • "Meet" platform : Twitter
  • "Friend" platforms : Facebook and mixi
  • "Meet" and "friend" platforms : LinkedIn & Friendster
  • "Meet" and "friend" platform : MySpace
  • Social strategies
  • Low-cost "friend" social strategy at Zynga
  • Low-cost "meet" social strategy at Yelp
  • Social strategy at American Express
  • Social strategy at Nike
  • Building social strategy at XCard and Harvard Business Review
  • Conclusions.

Similar Items