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|a INS
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| 090 |
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|a HF5415.1265
|b P57 2014
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| 100 |
1 |
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|a Piskorski, Mikolaj Jan
|e author
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| 245 |
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2 |
|a A social strategy :
|b how we profit from social media
|c Mikolaj Jan Piskorsk.
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| 264 |
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1 |
|a Princeton, New Jersey:
|b Princeton University Press,
|c [2014].
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| 300 |
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|a xii, 275 pages:
|b illustrations;
|c 24 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references (pages 259-266) and index
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| 505 |
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|a The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions.
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| 650 |
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|a nternet marketing.
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| 650 |
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|a Social media --
|x Economic aspects.
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| 650 |
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|a Online social networks --
|x Economic aspects.
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| 999 |
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|a 1000003899
|b BOOK
|c Open Shelf
|e PERPUSTAKAAN INSPEN
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