Marketing wise : an unconventional approach to strategic marketing for Asia

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Marketing wise : an unconventional approach to strategic marketing for Asia

Bibliographic Details
Main Authors:	Sunny, T. H. Goh (Author), Khoo, Kheng-Hor (Author)
Format:	Book
Language:	English
Published:	Petaling Jaya : Prentice Hall 2003
Edition:	First edition
Subjects:	Marketing > Management > Strategic planning

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