Marketing wise : an unconventional approach to strategic marketing for Asia

Bibliographic Details
Main Author:	Sunny, T. H. Goh (Author)
Other Authors:	Khoo, Kheng-Hor
Format:	Book
Language:	English
Published:	Petaling Jaya: Prentice Hall, 2003.
Edition:	First edition.
Subjects:	Marketing -- > Management -- > Strategic planning

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