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Marketing wise : an unconventional approach to strategic marketing for Asia

Bibliographic Details
Main Author: Sunny, T. H. Goh (Author)
Other Authors: Khoo, Kheng-Hor
Format: Book
Language:English
Published: Petaling Jaya: Prentice Hall, 2003.
Edition:First edition.
Subjects:
Marketing -- > Management -- > Strategic planning
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