rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing wise
    sub title: an unconventional approach to strategic marketing for Asia
  name:
    name part: Sunny, T. H. Goh
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Khoo, Kheng-Hor
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: my
    edition: First edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiv, 210 pages ; 21 cm.
  note: Sunny T. H. Goh, Khoo Kheng-Hor
  subject:
    topic: Marketing
    topic: Management
    temporal: Strategic planning
  identifier: 9832639336
  record info:
    record content source: INS
    record creation date: 050223
    record change date: 20241022.0
    record identifier: 0000015219
    language of cataloging:
      language term: eng