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Marketing wise :
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Marketing wise : an unconventional approach to strategic marketing for Asia
Bibliographic Details
Main Author:
Sunny, T. H. Goh
(Author)
Other Authors:
Khoo, Kheng-Hor
Format:
Book
Language:
English
Published:
Petaling Jaya:
Prentice Hall,
2003.
Edition:
First edition.
Subjects:
Marketing --
>
Management --
>
Strategic planning
Holdings
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