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|a 9832639336
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|a INS
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|a HF5415
|b .S957 2003
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|a Sunny, T. H. Goh
|e author
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|a Marketing wise :
|b an unconventional approach to strategic marketing for Asia
|c Sunny T. H. Goh, Khoo Kheng-Hor.
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250 |
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|a First edition.
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264 |
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1 |
|a Petaling Jaya:
|b Prentice Hall,
|c 2003.
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300 |
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|a xiv, 210 pages;
|c 21 cm.
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336 |
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|a text
|2 rdacontent
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337 |
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|a unmediated
|2 rdamedia
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338 |
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|a volume
|2 rdacarrier
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650 |
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|a Marketing --
|x Management --
|y Strategic planning
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700 |
1 |
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|a Khoo, Kheng-Hor
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|a 0000014687
|b BOOK
|c Open Shelf
|e PERPUSTAKAAN INSPEN
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