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00000cam a2200000 7i4500 |
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20241022.0 |
| 008 |
050223 my eng |
| 020 |
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|a 9832639336
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| 040 |
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|a INS
|b eng
|e rda
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| 090 |
0 |
0 |
|a HF5415
|b .S957 2003
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| 100 |
1 |
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|a Sunny, T. H. Goh ,
|e author
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| 245 |
1 |
0 |
|a Marketing wise :
|b an unconventional approach to strategic marketing for Asia
|c Sunny T. H. Goh, Khoo Kheng-Hor
|
| 250 |
|
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|a First edition
|
| 264 |
|
1 |
|a Petaling Jaya :
|b Prentice Hall
|c 2003
|
| 300 |
|
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|a xiv, 210 pages ;
|c 21 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
|
| 650 |
|
0 |
|a Marketing
|x Management
|y Strategic planning
|
| 700 |
1 |
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|a Khoo, Kheng-Hor ,
|e author
|
| 999 |
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|a 0000014687
|b BOOK
|c Open Shelf
|e Default branch
|