APA (7th ed.) Citation

Sunny, T. H. G., & Khoo, K. (2003). Marketing wise: An unconventional approach to strategic marketing for Asia (First edition.). Prentice Hall.

Chicago Style (17th ed.) Citation

Sunny, T. H. Goh, and Kheng-Hor Khoo. Marketing Wise: An Unconventional Approach to Strategic Marketing for Asia. First edition. Petaling Jaya: Prentice Hall, 2003.

MLA (9th ed.) Citation

Sunny, T. H. Goh, and Kheng-Hor Khoo. Marketing Wise: An Unconventional Approach to Strategic Marketing for Asia. First edition. Prentice Hall, 2003.