APA Citation

Sunny, T. H. G., & Khoo, K. (2003). Marketing wise: An unconventional approach to strategic marketing for Asia (First edition.). Petaling Jaya: Prentice Hall.

Chicago Style Citation

Sunny, T. H. Goh, and Kheng-Hor Khoo. Marketing Wise: An Unconventional Approach to Strategic Marketing for Asia. First edition. Petaling Jaya: Prentice Hall, 2003.

MLA Citation

Sunny, T. H. Goh, and Kheng-Hor Khoo. Marketing Wise: An Unconventional Approach to Strategic Marketing for Asia. First edition. Petaling Jaya: Prentice Hall, 2003.

Warning: These citations may not always be 100% accurate.