Sunny, T. H. G., & Khoo, K. (2003). Marketing wise: An unconventional approach to strategic marketing for Asia (First edition.). Petaling Jaya: Prentice Hall.
Chicago Style CitationSunny, T. H. Goh, and Kheng-Hor Khoo. Marketing Wise: An Unconventional Approach to Strategic Marketing for Asia. First edition. Petaling Jaya: Prentice Hall, 2003.
MLA CitationSunny, T. H. Goh, and Kheng-Hor Khoo. Marketing Wise: An Unconventional Approach to Strategic Marketing for Asia. First edition. Petaling Jaya: Prentice Hall, 2003.
Warning: These citations may not always be 100% accurate.