Classic failures in product marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Petaling Jaya :
Hardknocks Factory ,
2001
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000015151 | ||
| 005 | 20050419.0 | ||
| 020 | |a 9839323369 | ||
| 040 | |a INS | ||
| 090 | 0 | 0 | |a HF5415 |b H4979 2001 |
| 100 | 1 | |a Hendon, Donald W. | |
| 245 | 0 | 0 | |a Classic failures in product marketing |c Donald W.Hendon |
| 260 | |a Petaling Jaya : |b Hardknocks Factory , |c 2001 | ||
| 300 | |b 378p. ; |c 22cm. | ||
| 650 | 0 | 0 | |a Product management |
| 999 | |a 0000014909 |b BOOK |c Open Shelf |e Default branch | ||