APA (7th ed.) Citation

Hendon, D. W. (2001). Classic failures in product marketing. Hardknocks Factory.

Chicago Style (17th ed.) Citation

Hendon, Donald W. Classic Failures in Product Marketing. Petaling Jaya: Hardknocks Factory, 2001.

MLA (9th ed.) Citation

Hendon, Donald W. Classic Failures in Product Marketing. Hardknocks Factory, 2001.

Warning: These citations may not always be 100% accurate.