APA Citation

Hendon, D. W. (2001). Classic failures in product marketing. Petaling Jaya: Hardknocks Factory.

Chicago Style Citation

Hendon, Donald W. Classic Failures in Product Marketing. Petaling Jaya: Hardknocks Factory, 2001.

MLA Citation

Hendon, Donald W. Classic Failures in Product Marketing. Petaling Jaya: Hardknocks Factory, 2001.

Warning: These citations may not always be 100% accurate.