Marketing strategy : planning and implementation

Bibliographic Details
Main Author: Walker, Boyd
Format: Book
Published: Boston: Irwin McGraw-Hill, 1992.
Subjects:
LEADER 00557cam a2200169 7i4500
001 0000014438
005 20150922090000.0
020 |a 025609005x  
040 |a INS 
090 0 0 |a HF5415.13   |b W249 1992 
100 1 |a Walker, Boyd  
245 1 0 |a Marketing strategy :   |b planning and implementation   |c Boyd Walker,Larreche. 
260 |a Boston:   |b Irwin McGraw-Hill,   |c 1992. 
300 |a vi, 393p.:   |b ill.;   |c 25cm. 
650 0 0 |a Marketing --   |x Management  
999 |a 0000009826  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN 
999 |a 0000014584  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN