APA Citation

Walker, B. (1992). Marketing strategy: Planning and implementation. Boston: Irwin McGraw-Hill.

Chicago Style Citation

Walker, Boyd. Marketing Strategy: Planning and Implementation. Boston: Irwin McGraw-Hill, 1992.

MLA Citation

Walker, Boyd. Marketing Strategy: Planning and Implementation. Boston: Irwin McGraw-Hill, 1992.

Warning: These citations may not always be 100% accurate.