APA (7th ed.) Citation

Perreault, W. D. J. (2003). Applications in basic marketing: Clippings from the popular business press. McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault, William D. Jr. Applications in Basic Marketing: Clippings from the Popular Business Press. Boston: McGraw-Hill, 2003.

MLA (9th ed.) Citation

Perreault, William D. Jr. Applications in Basic Marketing: Clippings from the Popular Business Press. McGraw-Hill, 2003.