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Value-based marketing
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Value-based marketing
Bibliographic Details
Main Author:
Doyle, Peter
Format:
Book
Published:
Chichester:
John Wiley & sons, ltd,
2000.
Subjects:
Marketing --
>
Management
Corporations --
>
Valuation
Holdings
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Description
Physical Description:
vi: 370p; 25cm.
ISBN:
0471877271
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