Essentials of services marketing : Concept, strategies, & cases
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Fort worth :
Hardcourt college publishers ,
2002
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000013944 | ||
| 005 | 20050415.0 | ||
| 020 | |a 0030288924 | ||
| 040 | |a INS | ||
| 090 | 0 | 0 | |a HD9980.5 |b H644 2002 |
| 100 | 1 | |a Hoffman, K.Douglas | |
| 245 | 1 | 0 | |a Essentials of services marketing : |b Concept, strategies, & cases |c K. Douglas Hoffman |
| 260 | |a Fort worth : |b Hardcourt college publishers , |c 2002 | ||
| 300 | |a v : |b 569p ; |c 24cm. | ||
| 650 | 0 | 0 | |a Service industries |x Marketing |
| 999 | |a 0000009675 |b BOOK |c Open Shelf |e Default branch | ||