APA Citation

Hoffman, K. (2002). Essentials of services marketing: Concept, strategies, & cases. Fort worth: Hardcourt college publishers.

Chicago Style Citation

Hoffman, K.Douglas. Essentials of Services Marketing: Concept, Strategies, & Cases. Fort worth: Hardcourt college publishers, 2002.

MLA Citation

Hoffman, K.Douglas. Essentials of Services Marketing: Concept, Strategies, & Cases. Fort worth: Hardcourt college publishers, 2002.

Warning: These citations may not always be 100% accurate.