Services marketing : Integrating customer focus across the firm

Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo
Format: Book
Published: Boston: Irwin McGraw-Hill, 2000.
Subjects:
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245 1 0 |a Services marketing :   |b Integrating customer focus across the firm   |c Valarie A. Zeithaml, Mary Jo. Bitner. 
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650 0 0 |a Marketing  
650 0 0 |a Customer services  
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