Cover Image

Services marketing : Integrating customer focus across the firm

Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo
Format: Book
Published: Boston: Irwin McGraw-Hill, 2000.
Subjects:
Service industries -- > Marketing
Marketing
Customer services
Description
Physical Description:vi: 620p; 26cm.
ISBN:0072312211

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