APA (7th ed.) Citation

Zeithaml, V. A., & Bitner, M. J. (2000). Services marketing: Integrating customer focus across the firm. Irwin McGraw-Hill.

Chicago Style (17th ed.) Citation

Zeithaml, Valarie A., and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. Boston: Irwin McGraw-Hill, 2000.

MLA (9th ed.) Citation

Zeithaml, Valarie A., and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. Irwin McGraw-Hill, 2000.