Zeithaml, V. A., & Bitner, M. J. (2000). Services marketing: Integrating customer focus across the firm. Boston: Irwin McGraw-Hill.
Chicago Style CitationZeithaml, Valarie A., and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. Boston: Irwin McGraw-Hill, 2000.
MLA CitationZeithaml, Valarie A., and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. Boston: Irwin McGraw-Hill, 2000.
Warning: These citations may not always be 100% accurate.