Skip to content
Toggle navigation
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Services marketing
Reviews
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Export to MARC
Services marketing
Bibliographic Details
Main Author:
Zeithaml, Valarie A.
Other Authors:
Bitner, Mary Jo
Format:
Book
Published:
New york:
The McGraw-hill companies,Inc,
1996.
Subjects:
Services industries --
>
Marketing
Marketing
Customer services
Holdings
Description
Reviews
Preview
Similar Items
Staff View
No reviews were found for this record.
Similar Items
Services marketing : Integrating customer focus across the firm
by: Zeithaml, Valarie A.
Published: (2000)
Services marketing
by: Bahuguna, Pallavi
Published: (2011)
Essentials of services marketing : Concept, strategies, & cases
by: Hoffman, K.Douglas
Published: (2002)
Competitive strategies for service businesses
by: Sawyer, Deborah C
Published: (2008)
5S for service organizations and offices : a lean look at improvements
by: Sarkar, Debashis
Published: (2006)
×
Loading...