Services marketing

Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo
Format: Book
Published: New york: The McGraw-hill companies,Inc, 1996.
Subjects:
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020 |a 0070782504  
040 |a INS 
090 0 0 |a HD9980.5   |b Z45 1996 
100 1 |a Zeithaml,   |c Valarie A.  
245 1 0 |a Services marketing   |c Valarie A. Zeitham,Mary Jo Bitner. 
260 |a New york:   |b The McGraw-hill companies,Inc,   |c 1996. 
300 |a v:   |b 700p;   |c 24cm. 
650 0 0 |a Services industries --   |x Marketing  
650 0 0 |a Marketing  
650 0 0 |a Customer services  
700 1 |a Bitner, Mary Jo  
999 |a 0000009823  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN