Zeithaml, V. A., & Bitner, M. J. (1996). Services marketing. New york: The McGraw-hill companies,Inc.
Chicago Style CitationZeithaml, Valarie A., and Mary Jo Bitner. Services Marketing. New york: The McGraw-hill companies,Inc, 1996.
MLA CitationZeithaml, Valarie A., and Mary Jo Bitner. Services Marketing. New york: The McGraw-hill companies,Inc, 1996.
Warning: These citations may not always be 100% accurate.