APA Citation

Zeithaml, V. A., & Bitner, M. J. (1996). Services marketing. New york: The McGraw-hill companies,Inc.

Chicago Style Citation

Zeithaml, Valarie A., and Mary Jo Bitner. Services Marketing. New york: The McGraw-hill companies,Inc, 1996.

MLA Citation

Zeithaml, Valarie A., and Mary Jo Bitner. Services Marketing. New york: The McGraw-hill companies,Inc, 1996.

Warning: These citations may not always be 100% accurate.