APA (7th ed.) Citation

Desai, P. (2002). Methods beyond interviewing in qualitative market research (3 QMR). SAGE publications.

Chicago Style (17th ed.) Citation

Desai, Philly. Methods Beyond Interviewing in Qualitative Market Research (3 QMR). London: SAGE publications, 2002.

MLA (9th ed.) Citation

Desai, Philly. Methods Beyond Interviewing in Qualitative Market Research (3 QMR). SAGE publications, 2002.

Warning: These citations may not always be 100% accurate.