APA Citation

Desai, P. (2002). Methods beyond interviewing in qualitative market research (3 QMR). London: SAGE publications.

Chicago Style Citation

Desai, Philly. Methods Beyond Interviewing in Qualitative Market Research (3 QMR). London: SAGE publications, 2002.

MLA Citation

Desai, Philly. Methods Beyond Interviewing in Qualitative Market Research (3 QMR). London: SAGE publications, 2002.

Warning: These citations may not always be 100% accurate.