Skip to content
Toggle navigation
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Developing brands with qualita...
Preview
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Export to MARC
Developing brands with qualitative market research (5 QMR)
Bibliographic Details
Main Author:
Chandler, Jon
Other Authors:
Owen, Mike
Format:
Book
Published:
London:
SAGE publications,
2002.
Subjects:
New product
Marketing research
Brand name products
Business names
Holdings
Description
Reviews
Preview
Similar Items
Staff View
Similar Items
Branding : from brief to finished solution
Published: (2002)
Brands : A team of experts highlights the importance of branding to corporate survival
by: Clive, Callow
Published: (2001)
Strategic brand management : best practice cases in branding : best practice cases in branding : Lessons from the world's strongest brands
by: Keller, Kevin Lane
Published: (2003)
Strategic brand management : Building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (2003)
Strategic brand management
by: Keller, Kevin Lane
Published: (2003)
×
Loading...