APA Citation

Chandler, J., & Owen, M. (2002). Developing brands with qualitative market research (5 QMR). London: SAGE publications.

Chicago Style Citation

Chandler, Jon, and Mike Owen. Developing Brands With Qualitative Market Research (5 QMR). London: SAGE publications, 2002.

MLA Citation

Chandler, Jon, and Mike Owen. Developing Brands With Qualitative Market Research (5 QMR). London: SAGE publications, 2002.

Warning: These citations may not always be 100% accurate.