Chandler, J., & Owen, M. (2002). Developing brands with qualitative market research (5 QMR). SAGE publications.
Chicago Style (17th ed.) CitationChandler, Jon, and Mike Owen. Developing Brands with Qualitative Market Research (5 QMR). London: SAGE publications, 2002.
MLA (9th ed.) CitationChandler, Jon, and Mike Owen. Developing Brands with Qualitative Market Research (5 QMR). SAGE publications, 2002.
Warning: These citations may not always be 100% accurate.