Developing advertising with qualitative market research (6 QMR)
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
SAGE publications,
2002.
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| Subjects: |
| LEADER | 00549cam a2200181 7i4500 | ||
|---|---|---|---|
| 001 | 0000013844 | ||
| 005 | 20050422090000.0 | ||
| 020 | |a 0761972722 | ||
| 040 | |a INS | ||
| 090 | 0 | 0 | |a HF5823 |b W416 2002 |
| 100 | 1 | |a Wardle, Judith | |
| 245 | 1 | 0 | |a Developing advertising with qualitative market research (6 QMR) |c Judith Wardle. |
| 260 | |a London: |b SAGE publications, |c 2002. | ||
| 300 | |a vi: |b 135p; |c 23cm. | ||
| 650 | 0 | 0 | |a Qualitative research |
| 650 | 0 | 0 | |a Marketing research |
| 650 | 0 | 0 | |a Advertising |
| 999 | |a 0000014113 |b BOOK |c Open Shelf |e PERPUSTAKAAN INSPEN | ||