Developing advertising with qualitative market research (6 QMR)
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London :
SAGE publications ,
2002
|
| Subjects: |
MARC
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| 100 | 1 | |a Wardle, Judith | |
| 245 | 1 | 0 | |a Developing advertising with qualitative market research (6 QMR) |c Judith Wardle |
| 260 | |a London : |b SAGE publications , |c 2002 | ||
| 300 | |a vi : |b 135p ; |c 23cm. | ||
| 650 | 0 | 0 | |a Advertising |
| 650 | 0 | 0 | |a Marketing research |
| 650 | 0 | 0 | |a Qualitative research |
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