Developing advertising with qualitative market research (6 QMR)

Developing advertising with qualitative market research (6 QMR)

Bibliographic Details
Main Author: Wardle, Judith
Format: Book
Published: London : SAGE publications , 2002
Subjects:
Advertising
Marketing research
Qualitative research
Description
Physical Description:vi : 135p ; 23cm.
ISBN:0761972722

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