An introduction to qualitative market research (1 QMR)

Bibliographic Details
Main Authors: Imms, Mike (Author), Ereaut, Gill (Author)
Format: Book
Language:English
Published: London : SAGE publications 2002
Subjects:

MARC

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100 1 |a Imms, Mike ,   |e author 
245 1 3 |a An introduction to qualitative market research (1 QMR)   |c Mike Imms and Gill Ereaut 
264 1 |a London :   |b SAGE publications   |c 2002 
300 |a xv, 136 pages ;   |c 23 cm. 
336 |a text  |2 rdacontent 
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338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
650 0 |a Marketing research 
650 0 |a Qualitative research 
700 1 |a Ereaut, Gill ,   |e author 
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