An introduction to qualitative market research (1 QMR)

Bibliographic Details
Main Author: Imms, Mike (Author)
Other Authors: Ereaut, Gill
Format: Book
Language:English
Published: London: SAGE publications, 2002.
Subjects:
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020 |a 0761972722  
040 |a INS 
090 0 0 |a HF5412.2   |b I46 2002 
100 1 |a Imms, Mike   |e author  
245 1 3 |a An introduction to qualitative market research (1 QMR)   |c Mike Imms and Gill Ereaut. 
264 1 |a London:   |b SAGE publications,   |c 2002. 
300 |a xv, 136 pages;   |c 23 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
650 0 |a Marketing research  
650 0 |a Qualitative research  
700 1 |a Ereaut, Gill  
999 |a 0000014108  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN