APA (7th ed.) Citation

Imms, M., & Ereaut, G. (2002). An introduction to qualitative market research (1 QMR). SAGE publications.

Chicago Style (17th ed.) Citation

Imms, Mike, and Gill Ereaut. An Introduction to Qualitative Market Research (1 QMR). London: SAGE publications, 2002.

MLA (9th ed.) Citation

Imms, Mike, and Gill Ereaut. An Introduction to Qualitative Market Research (1 QMR). SAGE publications, 2002.

Warning: These citations may not always be 100% accurate.