Imms, M., & Ereaut, G. (2002). An introduction to qualitative market research (1 QMR). London: SAGE publications.
Chicago Style CitationImms, Mike, and Gill Ereaut. An Introduction to Qualitative Market Research (1 QMR). London: SAGE publications, 2002.
MLA CitationImms, Mike, and Gill Ereaut. An Introduction to Qualitative Market Research (1 QMR). London: SAGE publications, 2002.
Warning: These citations may not always be 100% accurate.