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Marketing research :
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Marketing research : An applied orientation (second edition)
Bibliographic Details
Main Author:
Naresh K. Malhotra
Format:
Book
Published:
Frenchs forest:
Pearson education australia,
2002.
Subjects:
Marketing research --
>
Methodology
Marketing research
Holdings
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Description
Physical Description:
vi: 824p; 25cm.
ISBN:
0724810161
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