Strategic brand management : best practice cases in branding :

Bibliographic Details
Main Author: Keller, Kevin Lane (Author)
Format: Book
Language:English
Published: Upper Saddle River,NJ: Pearson Education, 2003.
Edition:Second Edition.
Subjects:
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245 1 0 |a Strategic brand management :   |b best practice cases in branding :   |b best practice cases in branding :   |b Lessons from the world's strongest brands   |c Kevin Lane Keller. 
250 |a Second Edition. 
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300 |a 218 pages:   |b illustrations;   |c 24 cm. 
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