Strategic brand management : best practice cases in branding :
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River,NJ:
Pearson Education,
2003.
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| Edition: | Second edition. |
| Subjects: |
| Physical Description: | 218 pages: illustrations; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references |
| ISBN: | 0131006703 |