APA (7th ed.) Citation

Keller, K. L. (2003). Strategic brand management: Best practice cases in branding (Second edition.). Pearson Education.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Best Practice Cases in Branding. Second edition. Upper Saddle River,NJ: Pearson Education, 2003.

MLA (9th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Best Practice Cases in Branding. Second edition. Pearson Education, 2003.

Warning: These citations may not always be 100% accurate.