Keller, K. L. (2003). Strategic brand management: Best practice cases in branding (Second edition.). Upper Saddle River,NJ: Pearson Education.
Chicago Style CitationKeller, Kevin Lane. Strategic Brand Management: Best Practice Cases in Branding. Second edition. Upper Saddle River,NJ: Pearson Education, 2003.
MLA CitationKeller, Kevin Lane. Strategic Brand Management: Best Practice Cases in Branding. Second edition. Upper Saddle River,NJ: Pearson Education, 2003.
Warning: These citations may not always be 100% accurate.