APA (7th ed.) Citation

Wood, M. B. (2003). The marketing plan: A handbook. Prentice Hall.

Chicago Style (17th ed.) Citation

Wood, Marian Burk. The Marketing Plan: A Handbook. Upper saddle river, NJ: Prentice Hall, 2003.

MLA (9th ed.) Citation

Wood, Marian Burk. The Marketing Plan: A Handbook. Prentice Hall, 2003.