APA (7th ed.) Citation

Shaw, J. G. Customer-inspired quality: Looking backward through the telescope. Jossey-Bass Inc.

Chicago Style (17th ed.) Citation

Shaw, James G. Customer-inspired Quality: Looking Backward Through the Telescope. San Francisco: Jossey-Bass Inc.

MLA (9th ed.) Citation

Shaw, James G. Customer-inspired Quality: Looking Backward Through the Telescope. Jossey-Bass Inc.

Warning: These citations may not always be 100% accurate.