Kotler, P. (2001). A framework for marketing management. New Jersey: Prentice Hall.
Chicago Style CitationKotler, Philip. A Framework for Marketing Management. New Jersey: Prentice Hall, 2001.
MLA CitationKotler, Philip. A Framework for Marketing Management. New Jersey: Prentice Hall, 2001.
Warning: These citations may not always be 100% accurate.