Rethinking marketing : sustainable market-ing enterprise in Asia

Bibliographic Details
Main Author: Kotler, Philip (Author)
Other Authors: Hermawan Kartajaya, Hooi, Den Huan, Liu, Sandra S.
Format: Book
Language:English
Published: Singapore: Prentice Hall, 2003.
Subjects:
LEADER 00932cam a2200265 7i4500
001 0000012523
005 20230109090000.0
008 030911 si eng
020 |a 0130499315  
040 |a INS 
090 0 0 |a HF5415   |b K821 2003 
100 1 |a Kotler, Philip   |e author  
245 1 0 |a Rethinking marketing :   |b sustainable market-ing enterprise in Asia   |c Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Sandra S. Liu. 
264 1 |a Singapore:   |b Prentice Hall,   |c 2003. 
300 |a xii, 224 pages:   |b illustrations;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references 
650 0 |a Marketing  
700 0 |a Hermawan Kartajaya  
700 1 |a Hooi, Den Huan  
700 1 |a Liu, Sandra S.  
999 |a 0000009980  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN 
999 |a 0000013370  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN