Rethinking marketing : sustainable market-ing enterprise in Asia

Bibliographic Details
Main Authors: Kotler, Philip (Author), Hermawan Kartajaya (Author), Hooi, Den Huan (Author), Liu, Sandra S. (Author)
Format: Book
Language:English
Published: Singapore : Prentice Hall 2003
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000012523
005 20241021.0
008 030911 si a eng
020 |a 0130499315 
040 |a INS   |b eng   |e rda 
090 0 0 |a HF5415   |b K821 2003 
100 1 |a Kotler, Philip ,   |e author 
245 1 0 |a Rethinking marketing :   |b sustainable market-ing enterprise in Asia   |c Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Sandra S. Liu 
264 1 |a Singapore :   |b Prentice Hall   |c 2003 
300 |a xii, 224 pages :   |b illustrations ;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references 
650 0 |a Marketing 
700 0 |a Hermawan Kartajaya ,   |e author 
700 1 |a Hooi, Den Huan ,   |e author 
700 1 |a Liu, Sandra S. ,   |e author 
999 |a 0000009980   |b BOOK   |c Open Shelf   |e Default branch 
999 |a 0000013370   |b BOOK   |c Open Shelf   |e Default branch