Rethinking marketing : sustainable market-ing enterprise in Asia

Bibliographic Details
Main Author: Kotler, Philip (Author)
Other Authors: Hermawan Kartajaya, Hooi, Den Huan, Liu, Sandra S.
Format: Book
Language:English
Published: Singapore: Prentice Hall, 2003.
Subjects:
Description
Physical Description:xii, 224 pages: illustrations; 24 cm.
Bibliography:Includes bibliographical references
ISBN:0130499315