Rethinking marketing : sustainable market-ing enterprise in Asia
| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Singapore:
Prentice Hall,
2003.
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| Subjects: |
| Physical Description: | xii, 224 pages: illustrations; 24 cm. |
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| Bibliography: | Includes bibliographical references |
| ISBN: | 0130499315 |