Rethinking marketing : sustainable market-ing enterprise in Asia

Bibliographic Details
Main Authors: Kotler, Philip (Author), Hermawan Kartajaya (Author), Hooi, Den Huan (Author), Liu, Sandra S. (Author)
Format: Book
Language:English
Published: Singapore : Prentice Hall 2003
Subjects:
Description
Physical Description:xii, 224 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references
ISBN:0130499315