Kotler, P., Hermawan Kartajaya, Hooi, D. H., & Liu, S. S. (2003). Rethinking marketing: Sustainable market-ing enterprise in Asia. Singapore: Prentice Hall.
Chicago Style CitationKotler, Philip, Hermawan Kartajaya, Den Huan Hooi, and Sandra S. Liu. Rethinking Marketing: Sustainable Market-ing Enterprise in Asia. Singapore: Prentice Hall, 2003.
MLA CitationKotler, Philip, Hermawan Kartajaya, Den Huan Hooi, and Sandra S. Liu. Rethinking Marketing: Sustainable Market-ing Enterprise in Asia. Singapore: Prentice Hall, 2003.
Warning: These citations may not always be 100% accurate.