APA Citation

Kotler, P., & Armstrong. (2001). Active book: Principles of marketing. Upper saddle river, NJ: Prentice Hall.

Chicago Style Citation

Kotler, Philip, and Armstrong. Active Book: Principles of Marketing. Upper saddle river, NJ: Prentice Hall, 2001.

MLA Citation

Kotler, Philip, and Armstrong. Active Book: Principles of Marketing. Upper saddle river, NJ: Prentice Hall, 2001.

Warning: These citations may not always be 100% accurate.