Kotler, P., & Armstrong. (2001). Active book: Principles of marketing. Upper saddle river, NJ: Prentice Hall.
Chicago Style CitationKotler, Philip, and Armstrong. Active Book: Principles of Marketing. Upper saddle river, NJ: Prentice Hall, 2001.
MLA CitationKotler, Philip, and Armstrong. Active Book: Principles of Marketing. Upper saddle river, NJ: Prentice Hall, 2001.
Warning: These citations may not always be 100% accurate.