APA Citation

Koehn, N. F. (2000). Brand new: How enterpreneurs earned consumer's trust from wedgwood to dell. Boston: Harvard business school press.

Chicago Style Citation

Koehn, Nancy F. Brand New: How Enterpreneurs Earned Consumer's Trust From Wedgwood to Dell. Boston: Harvard business school press, 2000.

MLA Citation

Koehn, Nancy F. Brand New: How Enterpreneurs Earned Consumer's Trust From Wedgwood to Dell. Boston: Harvard business school press, 2000.

Warning: These citations may not always be 100% accurate.