Strategic brand management : Building, measuring, and managing brand equity

Bibliographic Details
Main Author: Keller, Kevin Lane
Format: Book
Published: Upper saddle river, NJ: Prentice Hall, 2003.
Subjects:

PERPUSTAKAAN INSPEN

Holdings details from PERPUSTAKAAN INSPEN
Call Number: HD69 B7K45 2002
Accession Item Category Format Status Notes
0000013230 Open Shelf BOOK AVAILABLE