Strategic brand management : Building, measuring, and managing brand equity
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Upper saddle river, NJ :
Prentice Hall ,
2003
|
| Subjects: |
MARC
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| 020 | |a 0130411507 | ||
| 040 | |a INS | ||
| 090 | 0 | 0 | |a HD69 |b B7K45 2002 |
| 100 | 1 | |a Keller, Kevin Lane | |
| 245 | 1 | 0 | |a Strategic brand management : |b Building, measuring, and managing brand equity |c Kevin Lane Keller |
| 260 | |a Upper saddle river, NJ : |b Prentice Hall , |c 2003 | ||
| 300 | |a xxvii : |b 788p ; |c 24cm. | ||
| 650 | 0 | 0 | |a Brand name products |x Management |
| 999 | |a 0000013230 |b BOOK |c Open Shelf |e Default branch | ||