Keller, K. L. (2003). Strategic brand management: Building, measuring, and managing brand equity. Upper saddle river, NJ: Prentice Hall.
Chicago Style CitationKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Upper saddle river, NJ: Prentice Hall, 2003.
MLA CitationKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Upper saddle river, NJ: Prentice Hall, 2003.
Warning: These citations may not always be 100% accurate.