APA Citation

Naresh K.Malhotra. Marketing research: An applied orientation. Upper saddle river, NJ: Prentice Hall.

Chicago Style Citation

Naresh K.Malhotra. Marketing Research: An Applied Orientation. Upper saddle river, NJ: Prentice Hall.

MLA Citation

Naresh K.Malhotra. Marketing Research: An Applied Orientation. Upper saddle river, NJ: Prentice Hall.

Warning: These citations may not always be 100% accurate.