Strategic brand management

Bibliographic Details
Main Author: Keller, Kevin Lane
Format: Book
Published: Upper Saddle River,NJ: Prentice Hall, 2003.
Edition:2nd.
Subjects:
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245 1 0 |a Strategic brand management   |c Building, measuring and managing brand equity   |c Building, measuring and managing brand equity   |c Kevin Lane Keller. 
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