APA Citation

Keller, K. L. (2003). Strategic brand management (2nd.). Upper Saddle River,NJ: Prentice Hall.

Chicago Style Citation

Keller, Kevin Lane. Strategic Brand Management. 2nd. Upper Saddle River,NJ: Prentice Hall, 2003.

MLA Citation

Keller, Kevin Lane. Strategic Brand Management. 2nd. Upper Saddle River,NJ: Prentice Hall, 2003.

Warning: These citations may not always be 100% accurate.