Keller, K. L. (2003). Strategic brand management (2nd.). Upper Saddle River,NJ: Prentice Hall.
Chicago Style CitationKeller, Kevin Lane. Strategic Brand Management. 2nd. Upper Saddle River,NJ: Prentice Hall, 2003.
MLA CitationKeller, Kevin Lane. Strategic Brand Management. 2nd. Upper Saddle River,NJ: Prentice Hall, 2003.
Warning: These citations may not always be 100% accurate.