Integrated advertising, promotion & marketing communications
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River:
Prentice Hall,
2002.
|
| Subjects: |
| LEADER | 00570cam a2200181 7i4500 | ||
|---|---|---|---|
| 001 | 0000012126 | ||
| 005 | 20050418090000.0 | ||
| 020 | |a 0130175781 | ||
| 040 | |a INS | ||
| 090 | 0 | 0 | |a HF5415.123. |b C58 2001 |
| 100 | 1 | |a Clow, Kenneth E. | |
| 245 | 1 | 0 | |a Integrated advertising, promotion & marketing communications |c Kenneth E. Clow,Donald Baack. |
| 260 | |a Upper Saddle River: |b Prentice Hall, |c 2002. | ||
| 300 | |a xxvi: |b 638p; |c 26cm. | ||
| 650 | 0 | 0 | |a Advertising |
| 650 | 0 | 0 | |a Communication in marketing |
| 700 | 1 | |a Baack | |
| 999 | |a 0000013138 |b BOOK |c Open Shelf |e PERPUSTAKAAN INSPEN | ||