APA Citation

Clow, K. E., & Baack. (2002). Integrated advertising, promotion & marketing communications. Upper Saddle River: Prentice Hall.

Chicago Style Citation

Clow, Kenneth E., and Baack. Integrated Advertising, Promotion & Marketing Communications. Upper Saddle River: Prentice Hall, 2002.

MLA Citation

Clow, Kenneth E., and Baack. Integrated Advertising, Promotion & Marketing Communications. Upper Saddle River: Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.