APA (7th ed.) Citation

Clow, K. E., & Baack , D. (2002). Integrated advertising, promotion & marketing communications. Prentice Hall.

Chicago Style (17th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion & Marketing Communications. Upper Saddle River: Prentice Hall, 2002.

MLA (9th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion & Marketing Communications. Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.